Fast loading time

Improve User Experience

The main reason to speed up a website is to improve visitors experience. Even without Google concerns about speed, many users will abandon a website with a poor performance. Users need a fast response in order to freely navigate and explore the content and their attention would collapse at loading times beyond the 10 seconds.

Achieve marketing goals

Optimizing your site to accelerate the loading time will help you to reach your marketing goals. No matter if you are looking to improve conversion, reduce bounce rate, sales or just improving the service for your customers. There is a lot of evidence showing the effect of a fast website on all these metrics, especially for the effect on revenues.

SEO Positioning

In order to be found in the universe of the internet, websites have to accomplish good scores according to the Google PageRank algorithm. Website loading time is included, but also some user experience metrics such as bounce rate and page views. Google main goal is to satisfy visitors needs, so it penalizes with a lower rank the sites that fail to offer value to their visitors.